There’s a lot about finance and wealth building in Nigeria that is overdue for a change. The real value of money is shrinking as inflation relentlessly erodes spending power, pushing prices higher and making everyday life far more expensive than it should be.

When we analyzed the current economic situation, one statistic stopped us cold: food alone accounts for 40.1% of our inflation surge. This means that nearly half of every naira’s declining value traces back to something you can’t avoid — eating. Most financial institutions respond to inflation with sympathy and generic advice such as “save more” and “cut expenses,” while offering the same stagnant solutions and low-yield investment options they’ve been peddling for years.

But we looked at this differently. If inflation systematically destroys the opportunity to build wealth, we should rethink what financial accounts should deliver.

What is the “Make Accounts Great Again” Campaign About?

 

At Zedcrest Wealth, we’ve been watching the financial decline in Nigeria unfold and asking ourselves a fundamental question: Why should your money sit idle and do less while everything around it gets more expensive? Why does wealth management feel like you’re constantly swimming upstream?

The answer led us to reconsider what an investment account should do in 2025, which is to preserve your money and grow your purchasing power. This formed the basis for the “Make Accounts Great Again” campaign. These four words represent something powerful: the audacity to look at a broken system and declare that things can and will be different.

We’ve all been fed the same financial narrative for years: suffer now, enjoy later. This system is designed to make you choose between building wealth and maintaining your lifestyle. With MAGA, we’re protesting that narrative. We declare that the choice is artificial and unnecessary, as investing should be rewarding from day one. We’re not dangling luxury dreams or far-off promises. We’re giving people tangible value for every smart financial step they take.

Our Strategy: How Zedcrest Wealth Makes Accounts Great Again

Most savings and investment platforms stop at offering “competitive” interest rates, though we deliver those to a very high degree. Our strategy, however, goes deeper, addressing critical areas where traditional accounts fall short.

Here’s how we’re changing the game:

  • We maximize your earning potential: We consistently deliver the highest yields in the market, making you earn more from your savings and investments. Your capital stays intact, and your returns beat rising costs.
  • No hidden fees or charges: We’ve eliminated the hidden charges that eat into your capital, and you get instant access to your funds whenever you need them without withdrawal penalties.
  • We’re reducing your cost of living directly: Through strategic partnerships with Uber, Bolt, and Chowdeck, we help you save on the things you’re already spending money on, such as food and transportation.
  • We make investing fun and rewarding: Through gamified features, you earn rewards for every action you take on the Zedcrest Wealth app.
  • We simplify wealth creation: When people understand money, they make better decisions, and better decisions build wealth. On the Zedcrest Wealth app, you access financial literacy content built into the experience, risk tolerance tests to help you invest based on your goals, and guided recommendations.
  • We offer a wide range of investment options: Instead of limiting you to a handful of basic options, we’ve curated personalized savings and investment opportunities that cater to different risk appetites and financial goals. Whether seeking steady growth, aggressive returns, or something in between, you can build a complete, diversified portfolio with Zedcrest Wealth.

Overall, we’ve built a comprehensive wealth management platform that grows your money while reducing your expenses.

Join the Movement

At Zedcrest Wealth, we’ve created a system where savings and investment decisions feel natural, rewarding, and worth repeating. The MAGA campaign represents a fundamental shift in what proper wealth management should feel like — with better value, less friction, real-life benefits, and zero tolerance for financial suffering disguised as discipline. You’re carrying the weight of a future no one else is building for you, and we can help lighten the load.

Are you ready to make your accounts great again? Download the Zedcrest Wealth app on Google Play and the App Store to begin.