Nigeria is a country of builders, and every day, people bet on themselves. They start businesses with limited resources. They learn new skills to unlock better opportunities, make sacrifices, and commit to futures they cannot yet see.
Risk is not a foreign concept here. We are constantly taking positions on our careers, businesses, ideas, and ambitions. Yet, when it comes to the companies driving the economy, many are still watching from the sidelines because ownership in the Nigerian equities market has, for too long, felt like someone else’s game.
In reality, it never was, and that is the thinking behind the Take Your Position campaign and the product it was built around.
What “Take Your Position” really means
Financially, taking your position means entering the market. It means making your move, participating in equities, and building ownership in the companies shaping the economy.
But the campaign means more than that. Culturally, it speaks to a mindset many Nigerians already understand instinctively. We are people who create opportunities from scratch, navigate uncertainty daily, and continue moving forward regardless of the environment around us.
Taking your position is about ownership, intentionality, and proactivity in building the future you want. The stock market is another place where that mindset can play out.
Why this matters right now
The Nigerian stock market has existed since 1960. In that time, it has weathered military regimes, currency crises, global recessions, and a pandemic. It has produced extraordinary returns for those who participated. Despite increasing awareness around investing, participation in the Nigerian capital market remains relatively low. Of the six million accounts registered with the Central Securities Clearing System today, fewer than 10% are active. In a country of over 200 million people, less than 1% invest in the equity market.
Part of the reason is access. For many people, investing in equities has historically felt complicated, intimidating, or disconnected from their daily financial reality. You could save in one place, invest in another, and still need entirely separate systems to access the stock market. Even for experienced investors, managing portfolios often comes with unnecessary friction, limited visibility, delayed execution, and traditional brokerage systems built around processes rather than user experience.
Zedcrest Wealth is simplifying that experience by bringing equities into a modern investment ecosystem that provides users with greater clarity, control, and flexibility. Through our partnership with Zedcrest Securities, users can now buy and sell shares of more than 140 companies listed on the Nigerian Exchange (NGX) directly from the Zedcrest Wealth app.
Whether you are starting for the first time or already managing an existing portfolio, the goal is the same: making it easier to participate in the market with confidence.
How you benefit from the campaign
To improve participation in the equities market, we have structured the campaign around three offers that make it easy to decide to act now. They include:
1. Free stocks for new investors
New users who create a CSCS account on the Zedcrest Wealth app and make their first trade will receive free stocks. This offer is exclusive to only new accounts opened during the campaign period.
2. Move your portfolio and enjoy zero brokerage fees for three months
Already own stocks through another broker? You do not need to start over.
Through our Intermember Transfer feature, investors can move their existing holdings to Zedcrest Wealth directly from the app. The process is seamless and gives investors access to a more modern investing experience without disrupting their existing portfolio.
As part of the campaign, investors who transfer their holdings to Zedcrest Wealth will enjoy zero brokerage fees for three months on us. Each eligible user enjoys their own three-month zero-brokerage offer from the date they complete their transfer as long as it falls within the campaign period.
Beyond the cost savings, transferred investors can also benefit from improved order management, support with recovering unclaimed dividends, and greater visibility into their portfolio activity.
3. Access more opportunities with Margin Lending
Opportunities in the market do not always wait for perfect timing. That is why you can also access our margin lending facility through Zedcrest Securities.
This offer allows eligible investors to take larger positions when market opportunities arise. If you’re looking to increase flexibility and purchasing power within the market, margin lending becomes another tool that supports more active participation and strategic positioning.
Your entry into the market
There is no single way to participate in the market. Different investors have different goals, different levels of experience, and different approaches to building wealth.
That is why we offer multiple ways to access equities. You can:
- Trade stocks directly: With access to over 140 NGX-listed companies, investors can build positions in individual businesses they believe in and gain direct exposure to opportunities across different sectors of the economy. For investors who enjoy researching companies and making their own investment decisions, trading stocks provides greater control and flexibility.
- Invest through the Zedcrest Equity Fund: For those seeking broader market exposure through a professionally managed investment vehicle, Zedcrest Equity Fund offers an alternative. It allows you to participate in equity market opportunities while benefiting from professional portfolio management and diversification.
Both products sit on the Zedcrest Wealth app, fully integrated with our existing investment ecosystem where you can access other mutual funds, fixed-income assets, treasury bills, and more.
Whether you prefer building your own portfolio, investing through a fund, or combining both approaches, the goal remains the same: giving you more ways to participate in the market.
The market is open, take your position
The conversation around money is changing. More people are thinking beyond income alone and paying closer attention to ownership, long-term growth, and wealth positioning.
The equities market is no longer something distant or inaccessible. Participation is becoming more digital, more transparent, and more integrated into how people already manage their finances.
With the launch of the Stocks module on the Zedcrest Wealth app, we have brought equities into a broader investment ecosystem designed for modern investors, regardless of where they are in their investment journey.
Are you ready to take your position?
Download the Zedcrest Wealth app, create your CSCS account in less than 10 minutes, and start investing in stocks. The app is available on the App Store and Google Play Store.
