In commemoration of this year’s International Children’s Day, Zedcrest Group, one of Africa’s leading financial services firms has unveiled two new educational books; “The A-Z of Finance Colouring Book” and “Zedcrest Little Heroes: A Financial Literacy Journal for Kids”, as it seeks to introduce young children aged 7 and below to fundamental concepts of financial literacy.
This initiative, inspired by the theme of this year’s celebration, “Inclusion, for Every Child”, further reinforces Zedcrest’s commitment to democratise access to financial education and reliable wealth management tools for Nigerians. 
With the A–Z of Finance Colouring Book, children are introduced to simple financial concepts through the English alphabet, with corresponding illustrations, and short descriptive notes. The book gives new meaning to how kids engage with their ABCs by relating each letter and illustration to everyday financial scenarios.
The Financial Literacy Journal features relatable fictional stories and activities that follow young characters, or “little heroes”, as they learn and share lessons about money in playful and engaging ways. Each story presents a little hero in a unique scenario where they must apply their knowledge of money management to make smart financial decisions. At the end of each story, the journal invites children to reflect and note the key lessons learned.
L-R: Oyinkansola Adeboye, Head, Brands and Communications, Zedcrest Group and Tomiwa Ogundun, Founder, Fantasia Book Club
While speaking at a book reading session which also doubled as the official book launch event held at the Zedcrest HQ, Lagos, the Group’s Head of Brands and Communications, Oyinkansola Adeboye posited that the initiative reflects the company’s broader mission to improve economic outcomes by promoting financial literacy across all segments of society.
According to her, building a financially inclusive society begins with educating the next generation. By introducing kids to financial literacy early, space is created for more financially responsible adults to emerge. “Zedcrest Group has consistently championed financial literacy since we began this journey in 2013. We continue to facilitate workshops and distribute helpful learning resources to individuals, SMEs, public servants, and large corporations, Children’s Day this year presented a unique opportunity to extend that effort to the little ones, thereby, instilling the values of saving, investing, and smart money management in a way that’s both meaningful and fun.” She added.
In developing these learning materials, Zedcrest Group partnered with the Fantasia Book Club founded by Tomiwa Ogundun. Commenting at the launch event, Ogundun said, “Fantasia Book Club is fueled by a strong passion to help children build critical life skills, and financial literacy is a core aspect of that journey. I am confident that these books will shape how children think about savings, spending, and planning for the future, and Fantasia Book Club is deeply honored to have worked with the Zedcrest Group to bring this enormously impactful project to life.
This initiative is part of a broader lineup of activities organized by Zedcrest Group to mark Children’s Day within the organization. Other highlights include a fun Financial Literacy Quiz for parents and their children, as well as an Arts and Essay Competition for children aged 4 to 12.
Physical copies of the colouring book and financial literacy journal will be made available to the public at no cost, to encourage more parents and guardians to start important conversations about money with their children and wards from an early age, while also enjoying the bonding experience.
In Nigeria and across Africa, financial literacy remains a critical factor in improving the economic prospects of individuals and communities. By equipping people with the knowledge to make informed financial decisions, Zedcrest Group is contributing its quota in building a more inclusive future for individuals, families, businesses and economies at large.
Founded in 2013, Zedcrest Group offers its diverse clientele a broad range of financial solutions, which include Asset Management, Proprietary Investment, Equites/Securities trading, and Consumer and Business Finance solutions. These services are provided through its subsidiaries: Zedcrest Global Markets, Zedcrest Securities, Zedcrest Capital, Zedvance Finance, and Zedcrest Wealth.
